The White Shark Conservation Trust has been established to promote awareness of the need to conserve and protect the white shark, Carcharodon carcharias and to educate the public about the animal. This action was triggered by a personal desire of one of the Trustees who decided he could no longer remain an armchair environmentalist.
The realisation of the absolute fragility of these creatures was brought home to our founding trustee on a life-changing expedition to see the sharks firsthand at the Neptune Islands in the Spencer Gulf, South Australia in January 2008. He had already realised the global media representation of the white shark was wholly inaccurate, but it was not until he actually met the animals whilst cage diving, that he realised how intelligent, timid, cautious, and truly beautiful they are. As he recalled on exiting the cage after his first dive, "it was the most humbling experience of my life".
After much thought over the rest of 2008, and realising the plight of New Zealand's white sharks was no different to the rest of the world, he decided he had to do something proactive to help change public perception and try to gain support for the conservation effort. Encouraged and aided by a close friend, in 2009, the White Shark Conservation Trust was launched.
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